TOPIC: ADVERTISING AND SALES PROMOTION
DIRECTION: Choose the correct answer from the lettered options.
1. Which of the following is a more suitable medium for advertising a new tractor?
A. Radio
B. Poster
C. Neon sign
D. Trade fair
The correct answer is option[B]
2. An advertisement which seeks to persuade consumers to use a particular product in
preference to another is _______
A. competitive
B. direct
C. informative
D. indirect
E. persuasive
The correct answer is option[E]
3. The management function that has to do with the recruitment of workers comes under
_______
A. adminstration
B. controlling
C. organising
D. planning
E. staffing
The correct answer is option[E]
4. _____involves the setting of a high initial price and later reducing it when the product is no
longer a novelty or due to high competition.
A. Product line promotion
B. Promotion
C. Marketing skimming
D. Market penetrating pricing
The correct answer is option[C]
Market skimming is an approach under which a producer sets a high price for a new high[1]end product (such as an expensive perfume) or a uniquely differentiated technical product
(such as one-of-a-kind software or a very advanced computer). Its objective is to obtain
maximum revenue from the market before substitutes products appear. After that is
accomplished, the producer can lower the price drastically to capture the low-end buyers
and to thwart the copycat competitors.
5. The Legal document that gives an individual power to protect his own piece of invention is
called _______
A. copy right
B. license
C. patent right
D. trade mark
The correct answer is option[C]
6. An agreement between two or more persons whit the intention to be enforceable by law is
called ______
A. transaction
B. contract
C. trade mark
D. branding
The correct answer is option [B]
TOPIC: ECONOMIC GROUPINGS
DIRECTION: Choose the correct answer from the lettered options.
1. Which of the following is NOT a foundational member of OPEC?
A. Iran
B. Kuwait
C. Saudi Arabia
D. Nigeria
The correct answer is option [D]
2. The membership of ECOWAS as at October 2008 consists of ______
A. 14 countries
B. 15 countries
C. 16 countries
D. 17 countries
The correct answer is option [C]
ECOWAS members are; Cape Verde, The Gambia, Guinea Bissau, Mauritania, Senegal,
Burkina Faso, Cote d’Ivoire, Mali, Niger, Ghana, Guinea, Liberia, Sierra Leone, Benin, Nigeria
and Togo.
3. The Council of Ministers as an organ of the ECOWAS has _____
A. a representation of two ministers from each member state
B. a representation of the presidents of each country
C. a representation of four ministers from each member state
D. a representation of only the Nigerian and Ghanian foreign ministers
The correct answer is option [A]
4. The membership of African Development Bank (ADB) comprises _______
A. West Africa countries alone
B. all the africa countries
C. northern africa countries alone
D. none of the above
The correct answer is option [B]
5. Which of the following organisations functions with respect to correcting a country’s
balance of payment deficit?
A. ECOWAS
B. UNICEF
C. UNCTAD
D. IMF
E. EEC
The correct answer is option [D].
6. UNCTAD means _______
A. United Nations Commission for Technical Aid and Development
B. United Nations Conference on Trade and Development
C. United Nations Countries rendering Technical Assistance and Development
D. United Nations Conference on Technological Association and Development
The correct answer is option [B]
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