SS1 Marketing Scheme of Work
Senior Secondary School 1 Marketing teaches students the basics of promoting, selling, and distributing goods and services. Students learn about market research, consumer behaviour, product development, pricing strategies, and digital marketing.
The Lagos state unified scheme of work for SS1 Marketing prepares students for careers in business and marketing and gives them practical skills like communication, strategic planning, and problem-solving. As they progress, students gain insights into business operations and the importance of ethics in marketing.
SS1 scheme of work emphasizes ethical practices, highlighting the need to maintain consumer trust and loyalty. Through case studies, role plays, discussions, and projects, students learn the ethical implications of marketing decisions and develop a sense of responsibility for their future business roles.
SS1 First Term Scheme of Work for Marketing
| LAGOS STATE MINISTRY OF EDUCATION: UNIFIED SCHEMES OF WORK FOR SENIOR SECONDARY SCHOOLS | ||
| Marketing Scheme of Work for Senior Secondary Schools 1(SSS1) | ||
| Class | S.S.S 1 | |
| Subject | Marketing | |
| Term | First Term | |
| Week | Topic | Breakdown |
| SUB-THEME 1: MEANING AND CONCEPT OF MARKETING | ||
| 1 | Introduction to Marketing I | (1) Meaning of marketing (2) Marketing terms: -needs -wants -demands -products -exchange -transaction -market -marketing management. |
| 2 | Introduction to Marketing I1 | 1) Functions of marketing system: -maximize consumption -maximize consumer satisfaction -maximize choice -maximize life quality. -maximize profit. |
| 3 | Introduction to Marketing III | History of marketing in Nigeria: -colonial age. |
| 4 | Introduction to Marketing IV | History of marketing in Nigeria: -colonial era 1890-1960 -post independence age 1960 to date. |
| 5 | Marketing concepts I | (1) Marketing concepts. (2) Concepts under which organization conduct marketing activities: -the production concept. -the product concept-the selling concept |
| 6 | Marketing concepts II | Marketing concept: -the societal marketing concept -the consumer orientation marketing concept. |
| 7 | Marketing concepts III | 1) Integrated organizational efforts (2) Profit orientation |
| 8 | Classification of products I | (1) Meaning of product. (2) Classification of products: -industrial goods -consumer goods. |
| 9 | Classification of products II | (1) Meaning of goods and services (2) Goods and services. |
| 10 | Marketing Mix I | (1) Marketing mix (2) Four PS of marketing: -product -price -place -promotion |
| 11 | Revision | |
| 12 | Examination | |
SS1 Marketing Scheme of Work for Second Term
| Term | Second Term | |
| Week | Topic | Breakdown |
| SUB-THEME 1: MEANING AND CONCEPT OF MARKETING | ||
| 1 | Marketing Mix II | (1) Market environment. (2) Factors affecting market environment: -political -cultural -religious -economic -technological -social |
| 2 | What markets do | Action before marketing: -mobilization of work force -utilization of feed back -production of quality goods and services. -managing distribution network .-advertisement and promotion. |
| 3 | Types of markets I | (1) Meaning of market (2) Types of market-consumer markets. |
| 4 | Types of markets II | (1) Meaning of organizational market. (2) Types or organizational markets: -industrial market -reseller market -government market. |
| 5 | Consumer Behaviour and Organizational Behaviour I | (1) Consumer behaviour. (2) Factors influencing consumer behaviour:- cultural factors -social factors -personal factors -psychological factors |
| 6 | Consumer Behaviour and Organizational Behaviour II | Consumer decision process: -problem recognition -information search -evaluation alternatives -purchase -post-purchase behavior. |
| 7 | Organizational Behaviour I | (1) Organizational behaviour. (2) Influence of environmental factors of organizational behaviour. |
| 8 | Organizational Buying Behaviour | (1) Organizational buying behaviour. (2) Factors that influence organizational buying behaviour: -environmental factors -organizational factors -interpersonal factors. -individual factors. |
| SUB-THEME 1:MARKETING MANAGEMENT | ||
| 9 | Marketing planning process | (1) Marketing planning process. (2) Key elements in marketing planning (3) Importance of marketing plan. |
| 10 | Marketing Research | (1) Marketing research (2) Reasons for marketing research. (3) Getting information for market planning. |
| 11 | Revision | |
| 12 | Examination | |
SS1 Marketing Scheme of Work for Third Term
| Term | Third Term | |
| Week | Topic | Breakdown |
| SUB-THEME 3: MARKETING MANAGEMENT | ||
| 1 | Pricing I | (1) Pricing (2) Pricing strategies: -haggling -cost -plus etc. |
| 2 | Pricing II | (1) Factors that determine prices :-ability to pay competition -profit maximization. |
| 3 | Advertising I | (1) Advertising (2) Role of advertising. (3) Selection of message. |
| 4 | Advertising II | (1) Advertising media (2) Advantages and disadvantages each medium. |
| 5 | Advertising III | Advert production |
| 6 | Promotion | (1) Promotion (2)Forms of promotion: -pricing-off -coupon -salesman competition -loyalty schemes -premium offers |
| 7 | Promotion | (1) Forms of promotion: -words of mouth -trade in allowance -sampling -merchandising incentives -training schemes (2) Functions of promotion. |
| 8 | Merchandising I | (1) Merchandising (2) Features of merchandising -Packaging-Branding-Labeling |
| 9 | Merchandising II | (1) Conditions for merchandising: -warehousing cost -cost resulting from reduction in inventory -transportation cost etc. (2) Scrambled merchandising. |
| 10 | Merchandising III | (1) Functions of merchandising (2) Product production |
| 11 | Revision | |
| 12 | Examination | |
Recommended Marketing Textbooks for Senior Secondary School 1
- Fundamental Marketing/workbook by Damilola David et al
Noble Resources Ltd
- New Basic Marketing by Dr. Merry Ukegbu N. Austin Onyeama et al
Meybiks Nigeria Publishers
- New Age Marketing/workbook by Olisa C., Ekong B.A et al
New Age Press Ltd
- Faman Marketing for Senior Secondary Schools Bk 1 – 3 by Bayo Fijabi
Faman Pub.